90 minutes · Live online · Future Skills 101

CreativeEdge101

Creative thinking isn't a trait. It's trainable.

Led by Karen Hold, co-author of Experiencing Design: The Innovator's Journey, this session introduces the five research-backed power skills behind creative thinking and innovation.

90 minutes Live online With Karen Hold Certificate English

Before you book

Watch the
intro.

Two minutes on what the session actually covers and who it's for.

The problem

AI writes
the emails now.
Creativity is
the edge.

According to the World Economic Forum, the most in-demand skill for today's workforce is creative thinking. Here's the catch: it isn't a personality trait, it's a trainable skillset.

01

Creativity feels like a mystery

Most people treat creative thinking as something you either have or don't, with no shared way to build it.

02

No shared language for the skill

Without a common vocabulary, teams can't name what innovation actually requires, so they can't train for it.

03

No way to see your own profile

Without an assessment, most people have no idea which of the five power skills they lean on and which they avoid.

If you're leading a team, scaling a company or shaping what's next, this is the session that names the skillset.

The core idea

Five research-backed skills behind every innovator.

Based on research with Jeanne Liedtka at UVA's Darden School of Business, this session gives you a shared language for five essential creative thinking skills and a self-assessment to see where you stand.

Before this session
GuessingAmbiguity
After this session
Your profileInnovation
Opportunity SeekingRelationship ManagementReflectionScientific ReasoningPresencing

How it works

Three parts.
One of them
is the session.

The 90 minutes are the middle. What happens either side is what makes them stick.

Before

Nothing to prepare

No pre-work worksheet. Watch the two-minute intro above if you like, then just show up ready to think about your own creative habits.

Optional, before the session
During

The live session

Karen Hold walks you through the i2 Innovation Skills Assessment, a shared language for the five power skills and a peer exercise to explore how they show up in you and others.

90 minutes, live online
After

Certificate and what's next

Take your certificate, then bring what you've learned back to your work, or go further with a private session for your whole team.

Optional · ongoing

What you take away

Four things,
not forty.

This is an introduction and it's honest about that. Ninety minutes buys you a working assessment of your own creative strengths, which is more than most courses manage in a day.

Your innovation
profile

A research-backed assessment that identifies your creative strengths and growth areas.

101

A shared
vocabulary

Five essential creative thinking skills, named and defined, so your team can finally talk about them.

101

Peer
reflection

A paired exercise that shows you how these skills show up in others and how to grow them together.

101

A next-
step plan

A practical planning tool to help you apply what you've learned, plus the prerequisite for our 201-level deep dives.

101

Who it's for

People who…

  • Lead a team, scale a company or shape what's next
  • Want a shared language for creative thinking, not just a feeling for it
  • Are curious where their own innovation strengths and gaps actually sit
  • Plan to go deeper with a 201-level skill workshop on one of the five

What people notice

Nobody notices
you took a course.

They notice that you:

  • Name the specific skill a stuck conversation is missing
  • Ask a sharper question at the opportunity-seeking stage
  • Bring structure to a session that used to feel like guesswork
  • Coach others using a shared, research-backed vocabulary
Future Skills Certificate

And afterwards

A certificate,
and a way
to go deeper.

Everyone who attends gets a Future Skills Certificate for Creative Edge 101, shareable on LinkedIn and one tile in a collection that grows as you take more of the series.

Want Karen to run this for your whole team, using your own creative habits as the material? Ask on the day, or get in touch.

Practical details

The session,
in short.

Format
90 minutes, live online
Led by
Karen Hold
Platform
Zoom (link on booking)
Group size
[Max 25 participants]
Investment
$30 suggested · from $20
Language
English
Before
Nothing required, intro video optional
After
Certificate · in-house option
Recording
[Live only, not recorded]

Want it for your whole team, in your own context? Get in touch.

Dates & booking

Ninety minutes.
Find your
creative profile.

Pick a date below, or ask us to schedule one. Confirmation and a calendar invite arrive straight away.

No date is on the calendar for Creative Edge 101 right now.

Want it for your own team? Every Future Skills 101 course is also available bespoke and in-house on a date that suits you. Get in touch to set it up.

Creative Edge 10190 minutes · live online
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