90 minutes · Live online · Future Skills 101
Great ideas start with insight, not sticky notes.
This session shows you how to generate bold, meaningful ideas rooted in real insight and how to use AI as a genuine creative partner instead of a shortcut.
Before you book
Two minutes on what the session actually covers and who it's for.
The problem
Sticky-note overload feels productive in the room and produces very little afterward. Most ideation fails quietly, not because people lack creativity, but because nobody connected it to real insight.
Random brainstorming produces a lot of ideas and very few that are rooted in anything real.
Pushing past the obvious only works if you know what you're pushing toward.
Most people ask AI for the answer instead of using it to think further. The ideas show it.
If your last brainstorm produced forty ideas and zero that shipped, this is the session that shows you why.
The core idea
Insight in, ideas that matter out.
Ideation 101 connects human insight with structured exploration, using AI as a genuine creative partner, to turn a real challenge into ideas you can actually prototype and test.
How it works
The 90 minutes are the middle. What happens either side is what makes them stick.
You'll receive a short reflection worksheet to clarify the challenge you want to ideate around, so the session can hit the ground running.
Optional, before the sessionA fast-paced mix of concepts, hands-on exercises and live ideation, with AI working alongside you to generate, challenge and refine ideas in real time.
90 minutes, live onlineTake your certificate, then bring what you've learned back to your work, or go further with a private session for your whole team.
Optional · ongoingWhat you take away
This is an introduction and it's honest about that. Ninety minutes buys you a working method for turning insight into ideas, which is more than most courses manage in a day.
How insight-driven ideation leads to more relevant outcomes than traditional random brainstorming.
101Tools and exercises that push you past the obvious without losing focus on the real challenge.
101How to use AI to generate more ideas, explore opposing viewpoints and challenge your own assumptions.
101Lightweight methods for filtering and choosing which ideas are actually worth developing further.
101Who it's for
What people notice
They notice that you:
And afterwards
Everyone who attends gets a Future Skills Certificate for Ideation 101, shareable on LinkedIn and one tile in a collection that grows as you take more of the series.
If the session opens something up, coaching is there: one-to-one, or with your team, on a real challenge you're trying to ideate around. Ask on the day, or get in touch.
Practical details
Want it for your whole team, in your own context? Get in touch.
Dates & booking
Pick a date below, or ask us to schedule one. Confirmation and a calendar invite arrive straight away.
No date is on the calendar for Ideation 101 right now.
Want it for your own team? Every Future Skills 101 course is also available bespoke and in-house on a date that suits you. Get in touch to set it up.