90 minutes · Live online · Future Skills 101
Turn information into stories that resonate.
A 90-minute session on shaping information into a story people actually remember, using structure that works whether you're pitching, presenting or writing a single slide.
Before you book
Two minutes on what the session actually covers and who it's for.
The problem
You know the numbers, the reasoning, the case. You present it clearly and still watch the room's attention drift. Information alone rarely moves anyone.
A list of accurate points rarely adds up to something anyone remembers the next day.
Without something at risk or something to gain, a story is just a sequence of events.
Good storytelling looks natural because it follows a structure, not because some people are just born with it.
If a strong case has ever landed flat in the room, this is the session that shows you why.
The core idea
Structure turns facts into a story.
Storytelling 101 gives you a practical structure for shaping information into something that resonates, built from real narrative principles you can apply to a pitch, a presentation or a single slide.
How it works
The 90 minutes are the middle. What happens either side is what makes them stick.
No pre-work worksheet. Watch the two-minute intro above if you like, then just show up ready to think about a story you need to tell.
Optional, before the sessionArne van Oosterom walks you through a practical storytelling structure, live, so you leave with a real story reshaped, not just a theory of one.
90 minutes, live onlineTake your certificate, then bring what you've learned back to your work, or go further with a private session for your whole team.
Optional · ongoingWhat you take away
This is an introduction and it's honest about that. Ninety minutes buys you a working structure for your own story, which is more than most courses manage in a day.
How to shape raw information into something with a beginning, a stake and a resolution.
101Why a story needs something at risk or something to gain and how to find it in your own material.
101A repeatable narrative structure you can apply to a pitch, a presentation or a single slide.
101How to shape the same story differently depending on who's actually listening.
101Who it's for
What people notice
They notice that you:
And afterwards
Everyone who attends gets a Future Skills Certificate for Storytelling 101, shareable on LinkedIn and one tile in a collection that grows as you take more of the series.
If the session opens something up, coaching is there: one-to-one, or with your team, on a real story you're trying to tell. Ask on the day, or get in touch.
Practical details
Want it for your whole team, in your own context? Get in touch.
Dates & booking
Pick a date below, or ask us to schedule one. Confirmation and a calendar invite arrive straight away.
No date is on the calendar for Storytelling 101 right now.
Want it for your own team? Every Future Skills 101 course is also available bespoke and in-house on a date that suits you. Get in touch to set it up.